Project Associates’ corporate practice specialises in profile building and the management of issues and crises. We develop multi-channel, holistic programmes which leverage broadcast, print and digital media, influential third-party endorsement, impactful content and global platforms to convey our clients’ key messages to the audiences that matter most. We also work with our clients to build best-in-class internal communications functions.
At the same time, issues or crises, if not handled correctly, can pose an existential threat to a company’s legitimacy and continued operations. We devise communications strategies which effectively mitigate against the reputational risks arising from media, regulatory, political, legal or other business critical issues.
Whether the situation calls for a reactive or proactive approach, we work closely with clients’ legal and other advisers to develop the right strategy to support business objectives, manage key audiences and protect their reputations.