The International Practice provides strategic communications and public diplomacy services for governments and political clients worldwide. We have worked for a number of heads of state, governing administrations, embassies and electoral candidates in Europe, the Middle East, Asia, Africa and the Americas.

We are European experts. We operate across the capitals of Europe, and our team is drawn from the four main centres of power: London, Berlin, Paris and the Brussels-based institutions of the European Union. Our network is exceptional.

We leverage our experience in business, politics, diplomacy, media and the law to devise innovative solutions to complex communication problems and to provide our clients with the most up-to-date and insightful counsel.

We identify and target the geographies where opinions need to be better informed, and design bespoke strategies to bring about this change. We use our political contacts to expand the reach of leaders, helping to support and further our clients’ interests and achieve their wider political objectives.

We create intelligent media campaigns, never seeking publicity for its own sake.  We generate interest in stories and create narratives which showcase our clients. We operate as a global press office and manage social media profiles for our clients.

We are electoral and campaign specialists. We help develop manifestos, create campaign messaging and establish brand identities, and collaborate with the world’s leading pollsters and focus-group experts to provide on-the-ground advice during the short and long-campaigns.

We help clients to reform and restructure their communications. Where necessary, we train staff and help build internal capacity to enable clients to compete in the global media landscape.

Our focus areas include:

  • Public diplomacy
  • Advocacy
  • Key opinion leader outreach programmes
  • Media relations and campaigns
  • UK and EU political counsel
  • Electoral campaigns
  • Profile building
  • Capacity building